Essay Plan.
- Architecture
- Locations
- Origins
- Specific designers
- Influences of the movement
- Inspiration
- Visual arts such as fashion, architecture, painting, graphic arts and film.
- Links to other areas of design.
- The Chrysler building, designed by William Van Alen
For the past few weeks i have been looking at art and design movements and i have been surprised, by the amount that i have learnt and also the amount of information that has wanted me to research more into art and design movements. I have found the past lectures on movements such as futurism, bauhaus and art deco fascinating. I have found myself looking for ways to see each design movement in every day life, and it is these movements and elements of historical design that are inspiring me to get a greater knowledge to help me should a client ask me to help design a futuristic scene in the future for example.
I have found myself liking a lot of the design movements i have seen so far, however Art Deco really stood out to me. I love the way that the designers used curves and an almost pyramid shape to create some of the worlds most famous landmarks such as the empire state building. And it is Art Deco that i have chosen to write my historical design essay on.
When researching Art deco i realised that it was not only architecture that was influenced by the movement, but also jewellery, clothing and even interior design. This is what i liked best about the movement, that it was not just in architecture, that it could be applied across the wide spectrum of design reaching objects like jewellery, another factor that i like is that objects in Art deco do not need to be nessicerally practical as long as the final outcome was aesthetically pleasing it didn't matter, it was appearance over functionality. Also looking back at my two mood boards that i created i really love the Art deco over the futurism image, i find the Art deco mood board to be pretty and aesthetically pleasing to the eyes like it should be where as the futurism image is still good but lacks flow and like the founder of futurism Filippo Tomasso Marinetti said, "futurism should embrace chaos." which is what my mood board looks like and that is not a theme that i would enjoy writing about, which is why futurism was ruled out as an essay at the beginning of the essay process.
I love the way that Art deco in its time was so simplistic with its ideas, the way that ideas only had to be pretty and not functional, and they fact that walking around any city today we see elements of Art deco everywhere and that is the reason i would love to write an essay on Art deco.
The midland hotel in Morecambe, one of Britons finest examples of Art deco architecture still open to date.
Art Deco essay
Andy Elliott
For the past few weeks I have been
studying the art deco movement, I have chosen to look at it more in depth
because of the way we still see influences of the movement to this
day in cities all across the world. The art
deco movement fascinates me and has inspired me too look at
the movement in detail.
The art deco movement was
first founded in the early 1920's when a group of various artists and
designers, from all different areas of design such as architecture, fashion and
interior design combined to make create a society named a
Société des artistes décorateurs which basically translates as
the society of decorating artists. This is why the genre of art deco is
so large and varied because there is so much influence from all areas art and
design. And this society was driven at the forefront by two French artists
named Hector Guimard and Paul Bellot, who
had the sole purpose of globalising the French arts and the evolution the
country and their arts. And in the year of 1925 they organised an
international show to expose the French arts, the show was called "Exposition
internationale des arts décoratifs et industriels modernes" ,which
translates as The International Exposition of Modern Industrial and
Decorative Arts and this was a show that was noticed by designers and
artists all over the globe.
One main focus that is
at the core of the Art Deco design is the use of geometric shapes and
lines. Colour pallets and the use of
bold and use of block colour in geometric shapes again makes the movement
special, art deco design was a sign of wealth and well-being which resulted in
the expansion and boost in the industry as people were willing to pay more and
more money for these giant projects and these bold geometric shapes, to stand
out. The movement spread from just
architecture to items such as jewellery and mass production of items such as
auto mobiles and cars. One design that
was used the most was a shape named the ziggurat, a geometric design from which
the Mayan civilisation had adopted in the construction of their pyramids.
Easily accessible travel that became available in the 1920's gave way to a new species of designers and archaeologists that were now able to travel the world, which in turn allowed us to become influenced with new designs, patters, civilisations and architecture being discovered such as hieroglyphics when excavating Tutankhamen’s grave and the city of Pompeii. The term art deco was derived years later in a post-world war two world, with both Hector Guimard and Paul Bellot being the main designers held responsible for being influential to the movement. After the sudden boom of explorers in the 1920's it was inevitable that soon after new designs and blueprints for design were created. In the early 1930's art deco became more mainstream and more available and more of a market for the art deco design. There was an increase in consumer products being made with the art deco style such as cars, furniture, textiles and even telephones. However this new design captured the thoughts of designers who had the capabilities to create monumental buildings, amusement parks and even ocean liners such as the "SS Ile de France". This was a French built ship in a post-world war one world, it was the first ever ocean liner to fully incorporate the art deco designs throughout the ship. The interior of the ship and especially the living quarters were specifically designed not to reproduce styles and designs of the past but to look to celebrate the styles of the present, which is why the interior was heavily influenced by art deco. As you can see from the image from the SS Ile de France the design in co-operated the simplistic and geometric shapes that was stereotypical of the art deco era.
THE CHRYSLER BUILDING
There are links to other areas of design and art movements,
such as the art nouveau movement. Art
deco was not the first art and design movement and there have been many since
but what links these two is the style, the sleekness and the beauty of the
designs. The art nouveau movement was before
the art deco movement and was pre-world war 1 and reigned the art and design
world from 1890 to 1910 the term art nouveau literally means new art in French,
and it was the group of French artists that defined the art deco movement and created the society of decorating
artists. Art nouveau was most popular in
Europe and especially France and one main designer was a man I have already
mentioned he was called Hector Guimard, a main designer for art nouveau who
lived and helped create the ideas through into the art deco era and helped
spread the ideas and morals throughout the world. And we see influences of this from all around
the world such as the Chrysler building in New York to the Bullocks Wilshire
building in Los Angeles and the Midland hotel in Morecambe, proof that the art
deco movement really did spread like wild fire across the globe.
The Midland hotel
The midland hotel is based in Morecambe in England; I have
chosen to look at this building in detail because of its history and the
design. It was built in 1933 right in
the middle of the boom in art deco buildings being created and built; it was
built as a take on the streamline modern design of art deco and emphasised
curved lines and long horizontal lines which would stretch right around the
building still keeping the forms and aesthetics of art deco true to its roots,
and more often than not it would use nautical shapes and designs, which could
explain as to why ships such as the SS Ile de France and other ships built
around this time. And we can see these
generic themes running throughout the midland hotel, such as the large windows
in the top of the building to bring in light which contrast with windows
further down the building which are smaller and not ergonomically built for
people to live with as minimal light will be drawn in through the window, a
classic factor of the art deco industry.
In its prime it was a busy building and taken care of however in 1939
the building began too loose popularity and was handed over to the royal navy
and then slowly run itself down to the ground.
However it was seen as a remarkable building both in design and meaning
to the local community, and was re-opened again in 2008 but with a new splash
of colour and re furbished furnishings.
Being true to the art deco era and design the hotel the designers kept
true to the art deco roots.
When thinking about an art and design movement to study it
was really easy when I see how the art deco movement has changed not only life
and the way that we see the world but how it has stood the test of time and we
still see influences of the movement still too this day. Travelling through the city I can see the
architecture that has been inspired by artists and designers over 100 years
ago. It was a movement that began in
France and with French artists that wanted to showcase their skills to the
world which in the end helped shape art and design as we know it. It was a movement that not only shaped the
architectural world but also other areas of art such as fashion, textiles,
jewellery and even interior design and the creation of new and exciting auto
mobiles. It was also the interior design
that also drew me too the movement just as much as the architecture did. The bold colours and shapes and the symmetry
of the interior design. The multiple
buildings that I have researched have shown me the specific style and beauty of
the art deco era and also the simplicity of the design and with art the pieces
that are created need to be desirable weather it be abstract, mainstream or
post modernism art it always needs to be desirable. Looking at art deco, the artists and
designers surrounding it and the rise and history of the style has shown me
that art deco, is desirable.
Bibliography
http://www.allpar.com/history/chrysler-building.html. (n.d.).
Retrieved December 6th, 2012, from www.allpar.com.
http://www.arthistory.net/artstyles/artdeco/artdeco1.html. (n.d.).
Retrieved December 6th, 2012, from Art history: www.arthistory.net
http://www.brynmawr.edu/cities/archx/05-600/proj/p2/npk/historydeco.htm. (n.d.).
Retrieved December 6th, 2012, from www.brynmawr.edu.
http://www.urban75.org/blog/the-art-deco-splendour-of-the-stunning-chrysler-building-new-york-city/. (n.d.).
Retrieved December 6th, 2012, from www.urban75.org.
Robinson, M.
(2008). Art Deco: The Golden Age of Graphic Art and Illustration.
Flame tree publishing.